There are few economic sectors that are as dynamic as retail. This sector may be considered an “economic thermometer” because it reacts faster to variations in market conditions.
Constant advances in technology and social relationships change the consumers’ profile and behavior, increasing the challenges for companies’ to keep their businesses profitable and competitive.
Beyond this dynamism, the retail sector also faces the continuous challenge of working with relatively lower margins than the other sectors, which makes the search for efficiency and productivity gains mandatory conditions for survival.
In this context, management practices that are result-oriented and focused on continuous improvement have provided a differential for successful companies.
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